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Art in the Age of Mechanical Reproduction – New Tshirts

Posted on | January 8, 2008 | No Comments

Got a mail from these guys today, look to have some pretty good shirts on offer. Generally a hand printed affair, which I am sure gives them a great quality – A couple coming in the post for review so expect to see more on them soon…but in the meantime check out these designs and check out their store

Sign up to their email newsletter to get 10% off your first order! 

Available in S to XL, Heather Olive/Grey/White – $36

Our name, taken from a good man; Walter Benjamin, and put between two stacks of smoke. Yo, guys, art and industry can work together!

And here’s what they have to say about themselves:

Art In The Age of Mechanical Reproduction, which takes its name from Walter Benjamin’s landmark 1934 essay, is a clothing company that truly collaborates with actual artists rather than of just telling them what to do. Our artists work on a freelance basis and so they give us their “real” work and not just something they think can sell.  Our artist / collaborators see our company as a way of delivering an original and thought-provoking message to a public who is tired of being spoon-fed slop by nameless corporations. See it all at www.artintheage.com.

What Mr. Benjamin has to say about “The Work of Art in the Age of Mechanical Reproduction”…

Enables… the original to meet the beholder halfway.
Hits… the spectator like a bullet, thus acquiring a tactile quality.
Permits… graphic art for the first time to put products on the market, not only in large numbers, but also in daily changing forms.
Places… revolutionary demands in the politics of art.
Detaches… the reproduced object from the domain of tradition.
Reproduces… transmitted works of art and thus to cause the most profound change in their impact upon the public.
Reactivates… the object being produced… in permitting the reproduction to meet the beholder in his own particular situation.
Leaves… the realm of the ‘beautiful semblance’ which, so far, had been taken to be the only sphere where art could thrive.

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