The Fat Seagull

Jochen from UCON emailed me the other day with details of the company and a link to their online shop/portfolio. UCON are based in Berlin and hitting all the right switches when it comes to creating cutting edge, clean living street wear. These guys are really doing the business! From slick denim to new era hats and clean simple design tshirts - they’re keeping it to the highest level! Great work guys. Check out the shop here

And check out the website here

This is UCON.
It is far more than purely an interest, or passion. Since day one we have relentlessly pursued our dream to become one of the most innovative clothing brands on the market, and we have created our own unique brand, which we invite you to become a part of. Our goal is not to make interesting clothing, it’s to make clothing interesting. We cut no corners, spare no expense, and are relentless in making sure we bring the absolute best we can to the world. The true test of a great company is not sales, not fame, but the test of time. We’ll be here forever.

Philosophy:
Dedication.

It’s what separates us from the others. The leaders from the followers.

It consists of the time, effort and love that we put into every one of our garments.

From the designs, to the cuts, to the stitching, we put everything we can into our clothing so you will be proud to put on four letters: UCON

Urban CONquest.
It’s not a battle, war, or altercation. It’s about truly coming together with the objects, obstacles and buildings that surround us. It’s simply a matter of evolving, taking something and making it our own. Skating is creativity in an increasingly bland, dull and dumbed-down world. Conquer the limitations that get in your way and make something unique. UCON.

Garment:
Give me your blood, sweat and tears. I’ve got your back, as well as your front. Try your best, fall down, then try again. Take your time, I’ve got all day. Throw me, rip me, neglect me. Just don’t forget me. A good garment is hard to find.

Impression:
Liars, cheats, and crooks. They are everywhere, telling you one thing while they mean another. Whether they are companies, or people, the fact is everything and everybody wants something from you. UCON does too, we want you to represent and wear our garments. You deserve to wear clothes from a company that respects you and wants you to look good.

Look beyond the label. Respect doesn’t come on a logo.

My favourite garment:

Isn’t it the little things in life that make it worth living? Little things that bring a smile on your face when you think about them? Little things like a piece of clothing. But not just a piece. It’s more. It’s your favourite piece. It carries your smell, the blood from your hard learned tricks, the perfume of your girlfriend…everything. It’s a part of you. You even wear it the day after a hard party night although it smells like beer. Something you associate so many things with. Like a best friend or a simple melody. Something you want to wear all day and all night long. All the time. Everywhere.

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