New collection from seen.

Tobias dropped me a line to you all know that the new collection from seen. has just dropped and it’s a bit of a corker. You can check out the full lookbook and get your shop on here

seen. – a short look at the label

seen. is an upcoming label for “non-hippie reggae- and dancehallwear” trying to establish a visual language far away from red-green-and-yellow Marijuana-leaves and Bob Marley merchandise. seen., tries to stay in permanent contact with contemporary Jamaican popular culture instead of sticking to the cliché-soaked images that some ever-stoned hippies still carry around. Check out seen’s “philosophy” [...]