seen. - a short look at the label

seen. is an upcoming label for “non-hippie reggae- and dancehallwear” trying to establish a visual language far away from red-green-and-yellow Marijuana-leaves and Bob Marley merchandise.
seen., tries to stay in permanent contact with contemporary Jamaican popular culture instead of sticking to the cliché-soaked images that some ever-stoned hippies still carry around. Check out seen’s “philosophy” here.
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